Draft. The prose on this page is placeholder text, not copy. 6 slots still need a human.
Dofollow vs Nofollow, Explained Properly
Written for someone who has never heard either word before, and who has been told they matter.
Start with what a link is to Google
Placeholder. No jargon in this section at all. Every term used later gets built here first.
What nofollow actually does
Placeholder. What the tag says, what Google says it does now versus what it did originally, and why the change matters less than people think.
Sponsored and UGC
Placeholder. The two other values, when each applies, and why using the wrong one is a problem for the person receiving the link too.
Does a nofollow link do anything?
Placeholder. The honest answer, which is more nuanced than either of the two camps claim.
How to check one yourself
Placeholder. Right click, view source, search for rel. Thirty seconds, and it makes you immune to most of the claims in this industry.